Have you ever felt like you needed to take a week off, lay horizontally, and binge Netflix after launching? Same.
Launching takes a lot of energy—and let’s be honest, most people just wing it. YIKES!
The result? Stress, overwhelm, and way too much trial and error.
But what if you could launch in a way that felt aligned, clear, and doable?
(Hint: You can.)
Your launch strategy should empower you with clarity and confidence—showing you exactly what to do and how to show up—without worrying about burning out your audience or trying to fit into someone else’s mold.
Raise your hand if this sounds familiar:
Winging It Every Time You Launch
Let’s be real—are you throwing together your launch plan last minute and just hoping for the best? Scrambling to write posts, create emails, and plan everything while feeling like you're just barely holding it together?
Yeah, I’ve been there.
Copy-Pasting Generic Strategies
Maybe you’ve taken a course or downloaded some freebie from a “launch-mold” only to find that their cookie-cutter strategy doesn’t work for your unique business. It feels like you’re trying to force yourself into someone else’s box, and let’s be honest—it’s not working.
Feeling Overwhelmed by All the Moving Parts
You spend hours Googling “launch strategies,” bingeing webinars, and scrolling Instagram for ideas, but somehow, you’re more confused than ever. Managing social media, writing emails, building landing pages—how are you supposed to juggle it all and run your business?
Feeling Like You’re Losing Your Audience’s Interest
You’ve worked hard to build your audience, but launches feel like a lot of “push” energy—spammy, even. You’re scared of overposting or annoying people, so instead, you hold back. And let’s face it, that’s not helping either.
If launching Feels Like
Burnout on Repeat…
If every launch leaves you drained, unmotivated, and swearing you’ll “do it differently next time,” it’s a sign something needs to change. You’re spending so much energy launching that you don’t even have time to focus on what you love about your business.
Your Co-Pilot
I’m Katya, and I’ve been in the social media/marketing space for 7+ years. I’ve even worked with international brands (like Kombi, Running Room, Salomon).
My goal is to amplify the impact of businesses online, enabling their founders to regain the freedom they've always craved (while making more money, of course).
What’s happening
You’re trying to fit in someone else’s “Launch-Mold” by copy-pasting and piecing together strategies from free downloads, watching webinars and winging it 95% of the time. It might have worked for other people but it ends up landing flat because your hustling to make your launch work, but it feels scattered, overwhelming, and maybe even feeling like you’re just guessing.
Launching like this is draining your energy—and your results.
What needs to change STAT.
So it's not that you don't understand the basics of strategy, you do. BUT…
You need a custom-built launch strategy around your unique business, strengths, and audience. NOT someone else’s “one-sized-fits-all” framework. You need to stop guessing and start making decisions rooted in analytics and data-driven insights—a strategy that fits seamlessly into your business and gives you clarity, confidence, and real f*cking results.
Introducing… Passport to Launch
This isn’t another cookie-cutter BS program or generic plan. It’s a done-with-you service that takes the heavy lifting off your plate—analyzing your data, researching your audience, and creating a step-by-step launch roadmap designed specifically for your goals, strengths, and the people you serve.
We help you go from overwhelm and guesswork to effortless execution. So you can stop panicking about what to post and start showing up confidently, knowing every piece of your launch is working together to connect with your audience and convert them into clients.
The old way isn’t working. It’s time to launch YOUR way—with a strategy that’s as unique as your business.
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On-boarding/Off-boarding form to start off and finish strong
Why it matters: This ensures we kick things off with a clear direction and wrap up with actionable takeaways for your future launches, so nothing gets left behind.
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60-min strategy session to get on the same page
Why it matters: We’ll align your goals, strengths, and audience insights to build a personalized roadmap that works specifically for your business—no cookie-cutter strategies here.
FAQ doc about your product/service to enable you to see it from another perspective
Why it matters: By answering key questions, you’ll not only clarify your messaging but uncover angles you may not have thought of before—helping you resonate more deeply with your audience.
Launch calendar so you are clear on what happens at all times
Why it matters: You’ll never feel overwhelmed or caught off guard. This gives you a clear timeline, making the entire process smooth and manageable. -
Airtable Project Management to keep everyone organized and on the same page
Why it matters: No more scattered Google Docs or “Wait, where’s that file?” moments. This hub keeps everything streamlined, saving you time, mental energy all while improving communication.
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Social media + email campaign plan starting up to 2 weeks before doors open
Why it matters: The lead-up to your launch is crucial. We’ll map out content to build anticipation and excitement so your audience is ready to say “yes” the moment your offer drops.
Email campaign + copy prompts/outline for seamless communication across all channels
Why it matters: Your messaging will feel consistent, professional, and compelling, leaving no room for confusion while guiding your audience toward conversion.
Social media + copy prompts to eliminate the need to figure out “what to post”
Why it matters: No more staring at a blank screen wondering what to write. These prompts take the guesswork out of content creation, making your launch stress-free.
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4-week period of VOXER support so you can reach out for help exactly when you need it and never feel stuck
Why it matters: Get access to expert advice in real-time. Whether it’s a quick question or a roadblock, you’ll have the support to keep moving forward.
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Launch Event Checklist so you always know what to do next
Why it matters: This checklist ensures no detail gets overlooked, helping you stay focused and confident during your event.
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Sales Strategy: Detailed strategies to convert your audience into customers.
IG Story Selling Scripts: Proven scripts to use on Instagram Stories.
Instagram Story Sales Funnel: A complete sales funnel designed for Instagram Stories.
WHAT’S INCLUDED:
BONUSES:
Messaging Audit: Messaging audit with Colleen your Messaging Matchmaker!
Identify the gaps and opportunities in your messaging so you can turn those “maybe next time” into “fck it, let’s do it” DMs [Value: $222] VIEW THIS OFFERSales Canva Templates: Professionally designed templates to enhance your sales materials [Value: $67]
**ONLY AVAILABLE TO THOSE WHO SIGN UP BEFORE JANUARY 25th, 2025
INVESTMENT: $2500
*PAYMENT PLANS AVAILABLE
PLEASE NOTE
This exclusive launch service at this price is limited to only
4 businesses per quarter. Not everyone will be accepted, as it is a highly curated and selective service designed to support you in launching your service to its highest potential.
If you feel called to work with me through this new service, follow that instinct and apply now to be considered. We hope to see you inside.
KORRINE (TRAVEL BIZ BOSS)
“I was really afraid to let go of the reins because I worried that it wouldn't be personal enough or that it would be "too much" promotion. Silly me, because we more than doubled my stretch goal and I was able to actually enjoy the launch because everything was taken care of!”
KATE (TRAVEL PRO THEORY)
“The way Kat sets up campaigns makes it so EASY! Takes the stress out of a launch, all while implementing strategies that make you more money in the process”
FAQs
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Short Answer: No
Long Answer: Our focus is on providing you with a personalized strategy tailored to your business. While we craft a comprehensive launch plan on how to showcase your service or product, you'll be responsible for creating the content yourself. (You do get amazing prompts and guidelines though so you're not starting from scratch!)
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On-boarding/Off-boarding form
60 min strategy session
FAQ doc about their product/service
Airtable Project Management
Launch calendar
Social media + Email campaign plan starting up to 2 weeks prior to doors open
Email campaign + copy Prompts/outline
Social Media + copy prompts
Messaging VOXER support 4 week period
Launch Event Checklist
Sales strategy with different types of content
IG Story selling scripts
Instagram story sales funnel
BONUS:
Vickie: Pitch Audit: Receive a 30-minute pitch audit session @vikie_leuenberger [$150]
Sales Canva Templates [value $67]
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The onboarding process typically takes two weeks.
You'll receive your launch plan in the third week, followed by four weeks of support as you implement your strategy and get ready for your launch!
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Absolutely! While we specialize in assisting online service providers, Passport to Launch can be tailored to suit businesses across all industries. Fill out our intake form to see if we’re a match!
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YES! PTL is entirely customized to your UNIQUE business, ensuring there are no cookie-cutter strategies. We prioritize tailoring our approach to align perfectly with your brand's personality, objectives, audience and sales goals.
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Yes! PTL clients benefit from four weeks of support following the receipt of their launch plan. We're here to guide you every step of the way as you implement your strategy and elevate your online presence.
Let’s Connect
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